About Us

We aim to change the way Melbourne does real estate. We question the assumptions the market takes for granted. We question the 3As: Auction, Advertising, and Attitude.

Should every sale go to auction? Not necessarily, a private sale might suit you better.

How much advertising is really required? We target it carefully, avoiding waste, saving you money.

Do you want the real estate attitude, the hype and the strut of it? We don’t think you do. We think you want the facts, sound advice delivered straight and to the point.

We strip away the assumptions, waste and hype. We provide a new level of professionalism, a better way of buying, selling and leasing property.